Bongeka Mshengu
Final Company and Client Overview
The core values, vision and mission
Aura Promotions has a great core value and mission. We believe that
Vitality is at the heart of everything we do, it is in the brands we work with
as well as it is in our people. We have
7 core values that we as a company abled by which are
Aura has 7 core values
that we follow and look up to deeply.
1.
be humble
2.
Be Passionate and
Determined
3.
Do more with less
4.
Build Open and Honest
Relationships with Communication
5.
Pursue Growth and Learning
6.
Be Adventurous, Creative,
and Open-Minded
7.
Deliver WOW through Service
These are the core
values that we follow to better ourselves as a brand and so we can do better
and be a successful company with good ethics. As we work with our clients we
want to be humble, we want to have passion for what we doing and also install
passion in our workers, we want to create great relationships with our clients
so we have a mutual understanding and our business could work well. We want to
be open minded about new ideas and be creative and be different, and perform
the greatest service throughout.
Our mission statement as
Aura is to work with alcohol companies and formulate well trained and
well-groomed promoters and bar tenders that will create great awareness for the
brand as well as teach the promoters and develop them as young people. Our
mission is also to unify the work place in order to show solidarity.
We work to create a
better future every day, to help people feel good look good and get more out of
life with brands and services. We also
want to inspire our young workers to take small actions every day that could
add up to a big difference in the world.
We want to develop new
ways of business with the aim doubling the size of the company and growing and
learning every day.
Products and Services
that Aura Promotions offers.
Aura Promotions is
an innovative promotions company. Established by Bongeka Mshengu and Lumkokazi Makhasi. We are a Durban based
company. What we do as a company is a little different from other promotion
companies. We work with alcohol companies that sponsor alcohol to Big Durban
events such as Goodsundae, Run DBN, etc. The company that we working with now
are one of our big clients. They are Miller; Miller comes to us to get
promoters to promote their brand at these events. They also look for bartenders
at the side on their own, so what Aura promotions does is we get promoters for
them that fit their description list and we train them to be bartend as well at
these big events that Miller sponsor the alcohol too. We groom them by teaching
them basic impressive skills bartending skills and as well as how to promote
how to speak how to act and how to present yourself. The workers then sign a
contract that states how long they going to be working for us and what the
salary wedge is etc.
So we as a brand
work with companies that sponsor alcohol at events and we get them our finest
promoters that we train to be bartenders for them at the events and promote
their brand.
Why have we selected this service.
We have selected
this service and made it to our brand because we saw a gap in the market when
it comes to trained bartenders at these
big hip hop events. Our idea to join the promoters and the trained bartenders
seems to work out well for the companies that sponser the alcohol because now they come to our company and get a full
package which is well groomed promoters/bartenders. In that way the
companies are not going around looking
for bartenders that are aren’t trained and have no idea of what they doing that
puts the companies in a lot of stress, when Aura Promotions is the easy way
out.
Miller
History
Miller Genuine
Draft (MGD) is the flagship of Miller Brewing Company in the Africa. SAB
introduced Miller Genuine Draft to the premium beer market in South Africa in
2003. The brand is currently available in over 80 countries.
Miller’s VISION
To be the most
admired beverage company in the world; a partner of choice, an investment of
choice and an employer of choice.
Miller’s PURPOSE
We bring
refreshment and sociability, improve livelihoods and help build local
communities
Miller’s VALUES
Our values underpin
everything we do. Our values epitomise the enduring beliefs that are at the
heart of our business:
• People are our enduring advantage
• Accountability is clear and personal
• We work and win in teams across the
business
• We are customer and consumer focused
• Our reputation is indivisible
• We do our best for local communities
Miller’s Product
Miller’s unique process of 4X Cold-Filtration, produces a unique, premium
beer – a beautiful golden lager with incredible smoothness and refreshment.
MGD is packaged in a distinctive clear glass bottle – a break from
conventional green or brown bottles.
Miller succeeded in:
•
Creating a low calorie beer
•
Their ads featured leading sports figures
•
More choices- sub-brands under the Miller name
Miller then failed by having too
many Miller brands, they extended the brand too far which ultimately confused
consumers. This distracted in a way that customers mixed up the different
beverages available.
We chose Miller because we feel
they understand and take pride in being able to create social and fun
atmospheres for their customers. By working with them, we would achieve a lot
of exposure as a company and could therefore acquire a lot more clients.
Miller has a good brand image and
are associated with a lot of vibrant and fun events. Aura would help Miller
keep this image as we aim to promote their beverages in fun, innovative,
interactive and professional manner all while creating an experience customers
would enjoy.
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