We have chosen Miller as our client because Miller is young and it’s a
vibrant brand they are edgy and they know what it is that the young people of
South Africa want, we also saw a gap in the market where Miller and lots of
other alcohol companies were lacking good promoters that are also trained bar
tenders. Miller is one of the alcohol sponsors for Durban big events such as
Goodsundae, Run DBN, F***IN, Absolute Sundays and Party on a Tuesday. In the
Durban spotlight Miller is well respected and recognized for their sponsorships
at these big name events, so we started our company and targeted Miller as they
are already a successful brand and as we would take our journey with them we
wanted to learn and understand their industry so that in future we could grow
and better understand our own brand in terms of what we doing, to our lack Miller was also interested in
working with our new and innovative company that could also help them as a
brand and company.
